PROJECT DESCRIPTION

10 corso como is the first concept store in the world. They have strong reputation in Milan and also all around the world. But in these couple of years they are struggling a lot.  It was a group project. So in this project they asked us to create a new concept that creates attraction, new social identity and new strategy for their fashion buying.

For the project, we created a concept called 10 corso como factory. That is creating a sensorial concept store that showcases all the process of the goods they are selling.

In this project I worked on the concept idea and their new communication channels such as social media, website, newsletter.

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