PROJECT DESCRIPTION

Christie's is a British very well known auction house that offers premier auctions and private sales of the finest art, antique and jewellery. As we all know auction houses having trouble to get connected with the younger generations. The brief was to create a strategy for the millenials to make them curious and interested on the art and auction culture. So i created a new strategy based on that, using social media channels and creating new events for millennials.

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